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Digital marketing track
What you'll learn
Plan, create and implement a digital marketing strategy for your business
Finding the target audience using appropriate marketing channels
Writing attractive and appropriate content for the target customer
Professionally managing ads on social media platforms and Google
Analyzing advertising outputs and making full use of their results
Comprehensive analysis of competitors and identifying their strengths and weaknesses
Configure your site or store for search engines and learn how to appear at the top of the results
Enjoy free consulting service for a whole year
E-commerce track
What you'll learn
The bases of entrepreneurship and e-commerce, how to start trading in the right way
Selecting the product and supplier, and identifying the appropriate market
Store creation, inventory management and sales operations in a professional manner
Pricing methods and product management
Payment gateways and shipping companies
Making attractive product descriptions, and preparing your store for SEO search engines
Customer life cycle, and how to increase its basket
Secrets of increasing sales
Advertising campaigns and how to manage them professionally
The concept of drop shipping and affiliate marketing
Customer service and after sales services
Stop taking the traditional approach and start making money
Stop taking the traditional approach and start making money
